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Classified Advertising

Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Advantages of Advertising in Classifieds?

Using classified ads allows you to focus your marketing on the areas you do business in and reach people who are likely to buy goods or services from you. Using classified ads allows you to focus your marketing on the areas you do business in and reach people who are likely to buy goods or services from you. You should place print ads only in publications that are distributed in locations you can serve. There'll be little point in advertising in classified listings that are mainly distributed in areas you're not willing to travel to or trade in. This won't be an issue if your business is mainly online. Many online classified services allow you to specify the areas you serve, so your ad will come up when potential customers look for businesses like yours close to where they live. If you're placing your ad in a local paper, ask for a media pack so you can see what type of readership it attracts to make sure your ad will reach the right demographic.

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